Ownership & trust
Privacy policy
What you own and what happens if you leave, plus the two documents behind it. We keep these in plain English because that's how we talk. If anything here is unclear, ask us.
Privacy policy
· 21ADA Inc., British Columbia, CanadaWhat we collect
When you request a free audit or contact us. Your name, business name, work email, business phone number, service area, and any links you give us, such as your website or Google Business Profile. If you tick a box consenting to texts, we record that consent, when you gave it, and the exact wording you agreed to.
When you browse the site. We don't run analytics or advertising trackers on this site, and we don't set cookies for them. Our hosting provider keeps standard server logs, including IP address and the pages requested, to deliver the site and keep it secure. If we add analytics later we'll update this section first.
When you become a client. The business information needed to run your service. That is covered in more detail in your client agreement, which governs if the two ever conflict.
Public information about your business. When you request an audit, we look up publicly available information: your website, Google listing, reviews, and search results.
We don't collect payment card details on this website.
What we use it for
To prepare and deliver the audit you asked for. To respond when you contact us. To follow up about your audit and our services, where you've agreed to that. To run and improve the website. And to meet legal requirements, like keeping records of consent and opt-outs.
We do not sell your personal information. We do not buy contact lists to text people.
Texts and calls
If you give us your number and consent, we may text or call you about your audit and our services. Consent is not a condition of buying anything, and you can get the audit without it.
Reply STOP to any text to opt out. We keep suppression records so it sticks. Reply HELP for help. Message and data rates may apply. Message frequency varies.
For Canadian recipients we follow CASL: express consent, identification, and an unsubscribe path in every commercial message. For US recipients we follow the TCPA and applicable state rules.
Analytics and cookies
We use Vercel Web Analytics, which does not set cookies and does not track you across sites. We also use Google Analytics, which does set cookies to measure how the site is used, such as which pages get visited and where visitors arrive from. You can opt out with Google’s browser add-on, or by blocking cookies for this site. Nothing on this site sells your data.
Who we share it with
Service providers who help us operate, each under their own confidentiality and security obligations, and each receiving only what it needs to do its job:
- HighLevel, our customer platform, for contact records, messaging and scheduling
- Vercel, for website hosting
We may also disclose information if the law requires it, or as part of a business transaction such as a sale or merger, with notice where required.
Where it's processed
We operate from Canada and the Philippines, and our service providers process data in the United States and other countries. By using the site you understand your information may be processed outside your home jurisdiction, with protections that may differ from local law.
How long we keep it
Audit requests and related communications: 24 months after last contact, then deleted or anonymized. Consent and opt-out records: as long as the law requires. Client records: per the client agreement and legal retention requirements.
Your choices and rights
You can ask what personal information we hold about you, ask us to correct it, or ask us to delete it, subject to records we're legally required to keep, such as the record that you opted out. Email hello@doparoot.com and we'll respond within 30 days.
If you're in Canada and unsatisfied with our answer, you can contact the Office of the Privacy Commissioner of Canada or the BC OIPC. Residents of some US states have similar rights under state law. We honour requests regardless of which side of the border you're on.
Children
Our site and services are for businesses. We don't knowingly collect information from anyone under 18. If you believe we have, tell us and we'll delete it.
Security
We limit access to the people and services that need it, use delegated access instead of collecting passwords, and avoid gathering sensitive information we don't need. No provider can promise perfect security, and we won't pretend to.
Changes
If we change this policy we'll update the date above. For material changes affecting how we use information you already gave us, we'll make reasonable efforts to notify you.
SMS and text messaging
Where you have given consent, we send SMS text messages to the mobile number you provided. We collect the number, the consent record, the timestamp and the exact wording you agreed to, and the delivery status of messages we send.
Message frequency varies. Message and data rates may apply. Reply STOP to any message to opt out, or HELP for help. Consent is not a condition of purchase.
We do not sell, rent or share mobile numbers or SMS consent with third parties or affiliates for their own marketing. Numbers are shared only with the service providers who deliver the messages on our behalf.
Full terms of the messaging programme are in our terms and conditions.