What we found in 141 contractor profiles
We went through 141 contractors and home-service trades across 19 towns to see how they actually show up online. The findings, the method, and the limits.
Read guideGoogle's AI is calling businesses for prices
Google now phones local businesses to compare prices for a customer. What it asks, how it picks who to call, and what happens when nobody answers.
Read moreWe went through 141 contractors and home-service trades across 19 towns to see how they actually show up online. The findings, the method, and the limits.
Read guideThe reply is not for the person who wrote it. It is for the next customer reading it. The four-sentence version, what never to do, and what to do if it is fake.
Read guideThousands of directories exist and about six are worth your afternoon. Which ones, why volume is the wrong goal, and why citation services keep charging you.
Read guideWhat an AI receptionist does on a call, how it differs from an answering service, what it costs, and the cases where a contractor should not buy one.
Read guideSeven reasons a local business does not appear in Google Maps results, how to check properly, and what to fix first. From our study of 141 local businesses.
Read guideMost customers will leave a review if you ask at the right moment and make it one tap. Here is the ask, the timing, and the things that get reviews removed.
Read guideThe services section decides which searches you turn up in, it takes twenty minutes, and most local businesses have never filled it in. Here is how.
Read guideAn honest answer: the profile does most of the work, and there are real cases where a site is not urgent. Here is when it matters and when it does not.
Read guideWhat automatic text-back actually does, what it does not do, and the honest cases where you should not bother with it.
Read guideReviews vanish for about six reasons, most of them automated and none of them personal. How to work out which one, and what can actually be done.
Read guideIf you go to customers rather than customers coming to you, Google's rules say hide it. Here is how service areas work and the mistakes that cost you.
Read guideWhy profiles get suspended, the difference between a soft and a hard suspension, and how to appeal without making it worse.
Read guideNobody checks the directories they were listed in years ago. Here is how to find the wrong ones, why Google cares, and what to do about it.
Read guideWhat Local Services Ads and the Google Guaranteed badge actually are, how they differ from ordinary ads, and the cases where they are not worth it.
Read guideDoparoot against Smith.ai, Ruby, Goodcall, Rosie and Frontdesk AI, and the best option for roofers, plumbers, HVAC and more. Including where somebody else is the better pick.
See comparisonsWe will check your listing, your reviews, your directory details and your website setup, and tell you the two things worth fixing first. Free, before you pay anything.
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